Video Description: The Urban Kings “Best of the Best” showcase is an annual hip hop showcase competition by King Ryan Events that features the year’s best rap artists from around the country. The spectacle takes place in Los Angeles, California and gives proven, unsigned rap artists a chance to display their talents in front of celebrities and judges from major record labels. Urban Kings “Best of the Best” showcase is in its 3rd year of existence and will take place at the famed Icon Ultra Lounge in Downtown Los Angeles on Saturday, June 30th 2012. With Hip Hop music at its all time high, King Ryan Events seeks to find out which rap artist will bring a new style and presence to the already booming Hip Hop community. Thus, the name of this year’s Urban Kings event is aptly called “Rise Up”.